Title Complex Spreading Phenomena in Social Systems : Influence and Contagion in Real-World Social Networks Author(s) Lehmann, Sune;Ahn, Yong-Yeol Publication Cham, Springer International Publishing, 2018. Description VI, 361 p. 104 illus., 81 illus. in color : online resource Abstract Note This text is about spreading of information and influence in complex networks. Although previously considered similar and modeled in parallel approaches, there is now experimental evidence that epidemic and social spreading work in subtly different ways. While previously explored through modeling, there is currently an explosion of work on revealing the mechanisms underlying complex contagion based on big data and data-driven approaches. This volume consists of four parts. Part 1 is an Introduction, providing an accessible summary of the state-of-the-art. Part 2 provides an overview of the central theoretical developments in the field. Part 3 describes the empirical work on observing spreading processes in real-world networks. Finally, Part 4 goes into detail with recent and exciting new developments: dedicated studies designed to measure specific aspects of the spreading processes, often using randomized control trials to isolate the network effect from confounders, such as homophily. Each contribution is authored by leading experts in the field. This volume, though based on technical selections of the most important results on complex spreading, remains quite accessible to the newly interested. The main benefit to the reader is that the topics are carefully structured to take the novice to the level of expert on the topic of social spreading processes. This book will be of great importance to a wide field: from researchers in physics, computer science, and sociology to professionals in public policy and public health ISBN,Price 9783319773322 Keyword(s) 1. Applications of Graph Theory and Complex Networks 2. COMPUTER SIMULATION 3. DATA MINING 4. Data Mining and Knowledge Discovery 5. EBOOK 6. EBOOK - SPRINGER 7. Methodology of the Social Sciences 8. PHYSICS 9. Simulation and Modeling 10. SOCIAL SCIENCES Item Type eBook Multi-Media Links Please Click here for eBook Circulation Data Accession#   Call# Status Issued To Return Due On Physical Location I09819     On Shelf